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About Us
Note from the Founder
The Vassell Foods’ Arawak Farm® brand is inspired by the founder’s Arawak Indian heritage. The Arawak Indians emigrated from South America in 600 A.D. and settled in the West Indies.
All products offer fresh all-natural ingredients while being Vegan, gluten-free, low sodium and low sugar. The Arawak Farm® brand of Pepper Sauces, Spicy Fruit Spreads and Dry Rubs are inspired by family traditions; and we invite you to create your own. Enjoy the next generation of spicy condiment!
Primary Industry Focus
- Direct-to-Consumer
- Military Exchanges & Commissaries
- Food Service
- Custom Product Development
After 30+ years building a substantial career in the Media, High Tech and Consumer Goods industries, I finally answered my calling. With my father being a chef, I grew up in the Food industry. He and I always talked about creating our own line of Arawak Indian-inspired products. Here is my passion!
When the opportunity presented itself, I no longer wanted to create and sell for someone else…I wanted to create my own idea of what healthy, spicy, and tasteful could be. Vassell Foods and Arawak Farm® products are my offerings to those who appreciate quality flavors, unique combinations, and the right amount of heat in one spoonful. Enjoy!
Lloyd J. Vassell,
Founder
More About the Founder/CEO/Owner
Lloyd Vassell
More About the Common Strategist
Robert. N. Johnson
Why Arawak Farm®?
- Read the label: Minimally processed, clean labels, with all natural ingredients and no preservatives … just full flavor.
- Next Gen Spicy Condiment: If you’re tired of using boring hot sauce, upgrade your condiment game with unique favor profiles that deliver the “sweet before the heat.”
- Northern California sourced and manufactured.
- Family owned & operated.
- All about the flavor. We’re not going to sell you salt! Not going to sell you sugar! Not going to sell you dyes! JUST FLAVOR!!!!!
Product Characteristics
- Clean legible label
- All-natural ingredients
- No preservatives
- Minimally processed
- Low sodium
- Low Sugar
- Quality packaging
- Northern California sourced and manufactured
- Family owned & operated
Purpose
- Taste the SWEET before the HEAT
- Beyond the boring traditional hot sauces
- Next Gen Spicy Condiments
- Enhanced creative culinary skills
- Treat your family and friends!
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